Categories
Design Navigation

Five clicks to get to a download is at least four too many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen.

search resultsHere’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the query I typed into my search bar. And the software was the first search result.

Migrated to parent blog, WiredPen.

Categories
Design

News orgs, listen up: make it EASY to contact you!

This design critique will probably come out sounding like a rant, but it drives me crazy to see news organizations shooting themselves in the foot. I’m reminded of the Molly Ivins quote from 2006:

I don’t so much mind that newspapers are dying — it’s watching them commit suicide that pisses me off.

Well, I do mind that they are dying. And I’m really pissed off when they demonstrate cluelessness that contributes to the death watch.

Categories
Design Presentations

Using personas in web development

Whether you are working on a website, mobile app or a physical product (like a better mousetrap!), incorporating personas into your design process makes it easier to keep a customer (user-centered) focus.