Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen.
This design critique will probably come out sounding like a rant, but it drives me crazy to see news organizations shooting themselves in the foot. I’m reminded of the Molly Ivins quote from 2006:
I don’t so much mind that newspapers are dying — it’s watching them commit suicide that pisses me off.
Well, I do mind that they are dying. And I’m really pissed off when they demonstrate cluelessness that contributes to the death watch.
Whether you are working on a website, mobile app or a physical product (like a better mousetrap!), incorporating personas into your design process makes it easier to keep a customer (user-centered) focus.