22 October
2012
Five clicks to get to a download is at least four too many
Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen.
Here’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the query I typed into my search bar. And the software was the first search result.