22 October 2012

Five clicks to get to a download is at least four too many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen.

search resultsHere’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the query I typed into my search bar. And the software was the first search result.

Migrated to parent blog, WiredPen.


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Posted 22 October 2012 by Kathy Gill in category "Design", "Navigation

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