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Design

Case study: upgrading print magazine subscription to digital (good luck with that)

Milk Street Magazine billing system design suggests that the primary persona was the magazine billing department, not the subscriber.

The magazine subscription application design adopted by Milk Street Magazine suggests that the primary persona (if there was one) was the magazine billing department, not the subscriber. Marketing implicated as well in this case study.

Migrated to parent blog, WiredPen.

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