The magazine subscription application design adopted by Milk Street Magazine suggests that the primary persona (if there was one) was the magazine billing department, not the subscriber. Marketing implicated as well in this case study.
Possibly the most common web form we encounter these days is the ubiquitous wifi password login. Almost every organization that provides wifi – public or password-protected – requires that we accept their terms of use before giving us interwebs access.
With any interaction, designers must present information and actions logically. In this case study, that’s the fail.
This evening, I found myself clicking and clicking to try to make a drop-down navigation pane go away. I finally resorted to page-refresh (cmd+R). That’s when I saw my mistake. Or the mistake of the designers.
