The magazine subscription application design adopted by Milk Street Magazine suggests that the primary persona (if there was one) was the magazine billing department, not the subscriber. Marketing implicated as well in this case study.
With any interaction, designers must present information and actions logically. In this case study, that’s the fail.
This evening, I found myself clicking and clicking to try to make a drop-down navigation pane go away. I finally resorted to page-refresh (cmd+R). That’s when I saw my mistake. Or the mistake of the designers.