This evening, I found myself clicking and clicking to try to make a drop-down navigation pane go away. I finally resorted to page-refresh (cmd+R). That’s when I saw my mistake. Or the mistake of the designers.
The web is no longer dominated by English speakers: only about 1-in-4 Internet users speak English. Even native-English speaking countries have substantial populations that are more comfortable communicating in a different language. And some websites are required by law to provide information in alternate languages.
There are two types of multilingual content: web sites geolocated to a specific country and web content that has been translated for non-native speakers.
Designers should present search results in a place and manner where the searcher can see them without needing to adjust her browser.
In other words, after I click “search” one of two things needs to happen:
- The click launches a new page and the search results are at the top, the first thing I see OR
- The search results appear directly below the search field or button and are immediately viewable and obvious.