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Dear LinkedIn: UI help desperately needed

Anyone who has a LinkedIn account probably knows of the pain I’m about to describe…

This is an experiment in “just write it now, it will be good enough” UI critiques.

Migrated to parent blog, WiredPen.

Time start-to-finish: 61 minutes.

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Dear Netflix: please make your UI easier to use

Netflix is now available in 41 countries and its subscriber base grew by approximately one-third from third quarter 2012 to third quarter 2013. It has demonstrated creative chops with House of Cards (first Emmy for an online-only TV show) and Orange is the New Black (highly acclaimed).

But to add new customers — and retain its current base — Netflix has to do more than create original content.

It must make it drop-dead easy to watch-on-demand, whether that’s original programming, syndicated television shows or movies.

Migrated to parent blog, WiredPen.

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Design

Hertz demonstrates how corporations fail to capitalize on data

I just booked a car on Hertz. I’m a GoldClub person, have been for decades. This means that Hertz knows where I live.

hertz promoI got a promo/suggestion to enroll to use Hertz’s alternative to ZipCar (“on demand“). When I clicked “enroll”, Hertz delivered a reservation form not an enrollment form.

 

Migrated to parent blog, WiredPen.