Dear Netflix: please make your UI easier to use

Netflix is now available in 41 countries and its subscriber base grew by approximately one-third from third quarter 2012 to third quarter 2013. It has demonstrated creative chops with House of Cards (first Emmy for an online-only TV show) and Orange is the New Black (highly acclaimed). But to add new customers — and retain its […]

Hertz demonstrates how corporations fail to capitalize on data

I just booked a car on Hertz. I’m a GoldClub person, have been for decades. This means that Hertz knows where I live. I got a promo/suggestion to enroll to use Hertz’s alternative to ZipCar (“on demand“). When I clicked “enroll”, Hertz delivered a reservation form not an enrollment form.   Migrated to parent blog, […]