October 27

Dear Netflix: please make your UI easier to use

Netflix is now available in 41 countries and its subscriber base grew by approximately one-third from third quarter 2012 to third quarter 2013. It has demonstrated creative chops with House of Cards (first Emmy for an online-only TV show) and Orange is the New Black (highly acclaimed).

But to add new customers — and retain its current base — Netflix has to do more than create original content.

It must make it drop-dead easy to watch-on-demand, whether that’s original programming, syndicated television shows or movies.
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