Once upon a time, information architects and web designers fretted about “click cost” because the “cost” was both tangible and emotional: time and frustration.

“Click cost” is not the “pay per click” or “cost per click” associated with ad buys.

“Click cost” represents the time involved for a page to load or the cognitive effort that follows after someone clicks on a link.

Migrated to parent blog, WiredPen.