Presentation from today’s talk at the Seattle chapter of the Society for Marketing Professional Services:

From Slideshare:

Links and Notes:

Blogging Software

• Blogger.com – hosted service, freemium
• Typepad.com – hosted service, paid
• WordPress.com – hosted service, freemium
• WordPress.org – software to download and install on your own servers

Blogging/Social Media Policies

• Blogging policy examples (2004)
• Blogging and social media policy example (nd)
• Corporate blogging rules (2005)
• A Guide To Corporate Blogging (2008)
• Harvard Law School blogging policy (terms of use)
• IBM Policy
• IBM Case Study
• Intel Policy
• Social Media Policy Examples (2009)
• US Navy & Marines – policy on social media use

Read/Watch

• Books: Clay Shirky, Here Comes Everybody; Charlene Li and Josh Bernoff , Groundswell; Don Tapscott, Wikinomics; Christopher Locke et al, The Cluetrain Manifesto
• Bloggers/Journalists: Howard Rheingold and Jay Rosen
• Blogs: TheReadWriteWeb, MarketingProfs.com
• Videos: RSS (et al) In Plain English
• Video: A Fair(y) Use Tale (copyright)
• Video: EPIC2015
• Slides: Social Media Academy Webinar

Other “Must Reads”

• Corporate Blogs and Tweets Must Keep SEC In Mind (2009)
• How the 3Rs empower Telstra staff online
• The Obama Campaign’s Use of Social Media (Edelman analysis – pdf)
• Seven Leading Corporate Social Media Evangelists (2008)