Design Principles, Session 2


  • Assignment review
    • You must complete all assignments to get credit for the class.
      Check Canvas.
    • Small groups: Discuss mission and example of competitor website that has three features that your site must match/include.
    • Large group: we’ll discuss needed features
  • Lecture/discussion
    • Revisit site choice
      • Not Big Site/Company! (Remember my plea last week)
    • Revisit site goals
      • These are not the reasons for a redesign!
      • How does web site support bricks-and-mortar business?
      • How does web site support virtual business?
    • Revisit SMART goals
      • 10% increase in click through rate to contact in first six months after launch
      • 3 events scheduled through the site in the first month
      • Metrics are proxies for what (IOW, why are we measuring this thing?)
    • Should I use a carousel?



Prior class redesigns




  1. Complete week two skill check (Dropbox)
    Upload completed form (PDF or .docx) to Canvas
    Please name your document
    your-name-skill-check2 (with hyphens, no spaces)
  2. Bring ideas about color and what needs to be on the home page
  3. Come prepared to give a 2-3 minute presentation on your project to a small group of classmates. This will take place in the second half of the class.
  4. Read the remainder of the book, The Elements of User Experience

Your week 3 assignment will be two deliverables:

  • the final skill check and
  • a final design brief that incorporates the questions from all three skill checks.


Design principles sessions

  1. Session 1
  2. Session 2
  3. Session 3