Design Principles, Session 2
Agenda
- Assignment review
- You must complete all assignments to get credit for the class.
Check Canvas. - Small groups: Discuss mission and example of competitor website that has three features that your site must match/include.
- Large group: we’ll discuss needed features
- You must complete all assignments to get credit for the class.
- Lecture/discussion
- Revisit site choice
- Not Big Site/Company! (Remember my plea last week)
- Not a single page or very small section (as a general statement)
- Revisit site goals
- The reasons for a redesign are not what we are looking for with site goals. Site goals help you assess the success of the project.
- How does web site or application support bricks-and-mortar business? A virtual business?
- Examples:
“This site purpose [is] to attract new students for the academy and also [to] be used as a resource for its current students.”
“The purpose of this website will … [include serving] as a tool for customers to order tea in bulk and sign up for a monthly newsletter.”
- Revisit SMART goals
- 10% increase in click through rate to contact in first six months after launch
- 3 events scheduled through the site in the first month
- Metrics are proxies for what (IOW, why are we measuring this thing?)
- What is information architecture? (Lynda.com)
- Should I use a carousel?
- Why do users visit our websites or download or apps? How do we identify their pain points?
I want to [ …] because […].
When I try […this…],
[…that…] happens instead.
I wish […].
- Revisit site choice
Handouts
- PPT
- Skill check 2 (includes examples)
Competitive sites
- ARNPs United of Washington State
- American Nurses Association
- Arthrex
- Bellevue Community Center
- Cafe Allegro
- Chinese-American Nurses Association
- Counterforce Tae Kwon Do
- Dr. Jess
- Elysian (do not do this on your home page – or anywhere else for that matter!)
- Gulf Stream Heat Pump
- High Impact
- Indeed.com
- Keyframe Culture
- Medallion Energy
- Monster.com
- Mt Baker Nurse Practitioners Association
- Mt San Antonio college
- Portfolio: Adam
- Portfolio: Jack
- Portfolio: Justin
- Portfolio: Koji
- Portfolio: Matt
- Portfolio: Naim
- Portfolio: Oykum
- Quantum Martial Arts
- Rae Kai
- Seattle Children’s Hospital
- Seattle IT / Privacy
- Stanford University IT
- Stroup Brewing
- Ugly Mug Cafe
- United Planet
- University of Washington
- Wind Solar Alliance
Prior class redesigns
- AirFrance.us
- art.yale.edu
- BirthdayDreams.org
- British Airways
- dota2.com
- Dressage Extensions
- Gymnastics East
- InnaPakPortfolio.com
- JasdeepChugh.com
- johnlecarre.com
- kevinku.com
- kwesteng.com
- LisaKayDeeter
- Northlake Marina
- Northwest Contract Services
- NourishAcupuncture.com
- Measuring the User Experience
- MyFabricareCleaners.com
- on24.com
- Paramount Hotel
- Pearls and Lace
- Sacred-Texts.com
- Seattle Acupuncture
- Shop.olsonstack.com
- Tullys
- United.com
- Zulily.com
Links
- Finding your true mission in seven steps (Hint water)
- Information architecture versus information design (Designrfix.com)
- Inspirational missions statements (BrandVox – read the lead in)
Assignments
- Complete week two skill check (Dropbox)
Upload completed form (PDF or .docx) to Canvas
Please name your document
your-name-skill-check2 (with hyphens, no spaces) - Bring ideas about color and what needs to be on the home page
- Come prepared to give a 2-3 minute presentation on your project to a small group of classmates. This will take place in the second half of the class.
- Read the remainder of the book, The Elements of User Experience
Your week 3 assignment will be two deliverables:
- the final skill check and
- a final design brief that incorporates the questions from all three skill checks.