Agenda
- Assignment review
- You must complete all assignments to get credit for the class.
- Small groups: Discuss mission of organization and website; discuss the three features that your site must match/include based on your analysis of competitor websites.
- Large group: we’ll discuss needed features
- Examples of redesigns from prior classes
- Examples of competitor websites from prior classes
- You must complete all assignments to get credit for the class.
- Revisit site choice
- Not Big Site/Company! (Remember my plea last week)
- Not a single page or very small section (as a general statement)
- Revisit site goals
- The reasons for a redesign are not what we are looking for with site goals. Site goals help you assess the success of the project.
- How does web site or application support bricks-and-mortar business? A virtual business?
- Examples:
“This site purpose [is] to attract new students for the academy and also [to] be used as a resource for its current students.”
“The purpose of this website will … [include serving] as a tool for customers to order tea in bulk and sign up for a monthly newsletter.”
- Revisit SMART goals
- 10% increase in click through rate to contact in first six months after launch
- 3 events scheduled through the site in the first month
- Metrics are proxies for what (IOW, why are we measuring this thing?)
Lecture/discussion
- What is information architecture? (Lynda.com)
- Should I use a carousel?
- Why do users visit our websites or download or apps? How do we identify their pain points?
I want to [ …] because […].
When I try […this…], […that…] happens instead.
I wish […].
Handouts
- PPT
- Skill check 2 (includes examples)
Class projects
Links
- Finding your true mission in seven steps (Hint water)
- Information architecture versus information design (Designrfix.com)
- Inspirational missions statements (BrandVox – read the lead in)
Assignments
- Complete week two skill check (Dropbox)
Email (to gmail account) completed form (PDF or .docx, no Notes) to me by 6 pm on Tuesday - Bring ideas about color and what needs to be on the home page
- Come prepared to give a 5-7 minute presentation on your project to a small group of classmates. This will take place in the second half of the class. Your PPT is your third skill check.
- Read the remainder of the book, The Elements of User Experience