Design Principles, Session 2


  • Assignment review
    • Everyone who submitted should have gotten an email from me; please check if you haven’t read it
      •  Andrew, Anne, Annie, Asha, Crystel, Jean, Lisa, Michele, Patty, Rachel, Sonia, V, Zach (13)
    • Small groups: Discussion mission and example of competitor website that has three features that your site must match/include
  • Lecture/discussion


Check this Dropbox link

  • PPT

Websites (your designs and redesigns)

  1. Apex Laboratories (prototype)
  2. Caviar
  3. ForestRidge (calendar)
  5. Gymnastics East
  8. LisaKayDeeter
  9. Measuring the User Experience
  10. Pearls and Lace
  11. Phantom Lake Bath and Tennis Club
  12. Seattle Behavioral Health

Prior class redesigns


Websites (some competitor sites)


Prior class




  1. Complete week two skill check (Dropbox) by Wednesday 12 July @ noon. Email completed form to kathy.gill@ ( with the subject line: Design principles, week 2, FirstName LastName
  2. Bring ideas about color and what needs to be on the home page
  3. Come prepared to give a 2-3 minute presentation on your project to a small group of classmates. This will take place in the second half of the class.
  4. Read the remainder of the book, The Elements of User Experience

Your week 3 assignment, due Sunday July 16 @ 7:00 pm, will be a skill check and a final design brief that incorporates the questions from all three skill checks.