Design Principles, Session 2


  • Assignment review
    • You must complete all assignments to get credit for the class.
    • Everyone who submitted should have gotten an email from me; please check if you haven’t read it
      • Amy, Ashton, Caroline, Jesse, Leslie, Michelle, Mindy, Neha, Rob
      • If your name is not on this list, I did not see an email from you with the required subject line.
    • Small groups: Discussion mission and example of competitor website that has three features that your site must match/include
  • Lecture/discussion


Check this Dropbox link

  • PPT

Websites (your designs and redesigns)

  1. Portfolio: Amy
  2. Portfolio: Ashton
  3. Portfolio: Rob
  4. Redesign: City of Woodinville >
  5. Redesign: Indian Railways
  6. Redesign: Seattle restaurant website
  7. Grocery shopping business
  8. Food and Friends

Websites (some competitor sites)

  1. Portfolio: and
  2. Portfolio: and
  3. Portfolio: and
  4. City sites:  and
  5. Grocery shopping sites: and
  6. Find people to eat with:
    Scheduling site:
  7. Restaurant sites: and
  8. Travel: Amtrak and Cleartrip and Yatra


Prior class redesigns




  1. Complete week two skill check (Dropbox) by Thursday 12 October @ 6 pm. Email completed form to kathy.gill@ ( with the subject line: Design principles, week 2, FirstName LastName and name your document skill-check2-your-name
  2. Bring ideas about color and what needs to be on the home page
  3. Come prepared to give a 2-3 minute presentation on your project to a small group of classmates. This will take place in the second half of the class.
  4. Read the remainder of the book, The Elements of User Experience

Your week 3 assignment, due Wednesday October 18 @ noon, will be a skill check and a final design brief that incorporates the questions from all three skill checks.


Design principles sessions

  1. Session 1
  2. Session 2
  3. Session 3