Design Principles, Session 2


  • Assignment review
    • You must complete all assignments to get credit for the class.
      • Completed: Anthony, Cherie, Chey, Erik, Megan, Megan, Tristan, Yixuan Lu (Louise), Zarina
    • Everyone who submitted should have gotten an email from me; please check if you haven’t read it
    • Small groups: Discuss mission and example of competitor website that has three features that your site must match/include
  • Lecture/discussion
    • Revisit SMART goals
      • 10% increase in click through rate to contact in first six months after launch
      • 3 events scheduled through the site in the first month


Websites (your designs and redesigns)


  1. Bellevue High School
  2. Berkshire Hathaway
  4. Highline Public Schools
  8. Omni Holding


New websites

  • For people who want to learn Chinese

Websites (some competitor sites)


Prior class redesigns




  1. Complete week two skill check (Dropbox) by Thursday 3 May @ 6 pm. Email completed form to kathy-dot-gill @ bellevuecollege-dot-edu with the subject line: Design principles, week 2, FirstName LastName and name your document skill-check2-your-name
  2. Bring ideas about color and what needs to be on the home page
  3. Come prepared to give a 2-3 minute presentation on your project to a small group of classmates. This will take place in the second half of the class.
  4. Read the remainder of the book, The Elements of User Experience

Your week 3 assignment, due Wednesday February 7 @ noon, will be two deliverables:

  • a skill check and
  • a final design brief that incorporates the questions from all three skill checks.


Design principles sessions

  1. Session 1
  2. Session 2
  3. Session 3