Establish the purpose and goals of the website. Identify audience.
You have already identified the website you are going to redesign or build.
Now answer the following questions about the purpose and goals of the website (new or redesign):
- Write a one or two sentence statement of purpose/mission statement for the website
- Write two or three measurable goals for the website
- Identify two competitor web sites and explain why you selected them
- Identify the demographic and psychographic characteristics that define the website’s audience
- Identify what the users want from the site, both when accessed on desktop and mobile
This should be developed as a professional report. Grammar and spelling count! Be sure that your name is on the report.
Post the PDF to your client staging area, then share the URL in the appropriate section of our Slack group.