don norman

A design classic, reimagined

Don Norman’s The Design of Everyday Things did more than introduce me to interaction design. It became the foundation for almost all of my teaching/coaching/consulting. I read the book sometime in the mid-1990s, when my web design career was young. Migrated to parent blog, WiredPen.

About Logitech

Yes, Virginia, designers still need to worry about “click cost”

Once upon a time, information architects and web designers fretted about “click cost” because the “cost” was both tangible and emotional: time and frustration. “Click cost” is not the “pay per click” or “cost per click” associated with ad buys. “Click cost” represents the time involved for a page to load or the cognitive effort that […]