28 June 2016

Communicating web content language choice

multi-lingual wordcloud hello

The web is no longer dominated by English speakers: only about 1-in-4 Internet users speak English. Even native-English speaking countries have substantial populations that are more comfortable communicating in a different language. And some websites are required by law to provide information in alternate languages.

There are two types of multilingual content: web sites geolocated to a specific country and web content that has been translated for non-native speakers.

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20 December 2015

Yes, Virginia, designers still need to worry about “click cost”

About Logitech

Once upon a time, information architects and web designers fretted about “click cost” because the “cost” was both tangible and emotional: time and frustration.

“Click cost” is not the “pay per click” or “cost per click” associated with ad buys.

“Click cost” represents the time involved for a page to load or the cognitive effort that follows after someone clicks on a link.

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