Usability toolkit: Crazy Egg tracks clicks
Do you know where people are clicking on your pages? If you’re using Crazy Egg, then you do.
This very affordable service starts at $9/month with a 30-day free trial.
The heatmap may be the heart of the service, but I find the confetti breakdown (distinguish between clicks by referral source, search term, browser and other variables) more useful. CrazyEgg also offers scroll maps as well as overlay reports that provide specific information about each link on a page.
A heatmap illustrates where people have clicked on a page. This lets you see what’s hot, but you may also see a lot of empty clicks. If you’re a marketer, these data can help you make changes that increase conversions. If you’re a service, these data can help you make it easier for visitors to find what they’re looking for.
If you are interested in knowing about browsers, operating systems or devices (desktop, tablet, mobile), then the confetti view is your friend. You can also customize the variables (Google campaigns, for example).
Confetti can also differentiate between new and returning visitors.
It’s important to note that the data are webpage-specific. You would need to measure visits to all pages and then aggregate the results if you were looking for sitewide data.
Got questions? Check out the support center.
Note: I’ve not been paid for this review nor asked to write it. I’m simply a very happy customer.